Jessica Hische goes about her day in her San Francisco storefront studio in slippers. When she mentions how graphic designers use the term "type nerds" endearingly, you get the sense that she has surpassed being a nerd and graduated into being a full time obsessive typist. She shows the audience her portfolio of work as a tattoo that reads "type" peaks out from under her sleeve on her upper arm.
It is easy to disappear into the vision of art directors, large firms and clients. As a young female designer who has carved a unique niche for herself, she is an inspiration. She explains that she wasn't always sought for her personality. Her "passion projects" led her to develop her own style.
She challenged herself to create one drop letter every day and publish it online. She also contributes to a blog "friends of type". Neither of these projects seemed to be created with the intention to bring income. What they did do is challenge her to consistently create beyond the boundaries of clients and bosses.
In her words she doesn't just curate elements to put together but "creates her own world from scratch". Authors, businesses and fellow artisans have sough a slice her world which has landed on the pages/covers of books magazines, and websites.
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