Amor and Keisuke were armed with an arsenal of knowledge. Foreign (to me) vocabulary like "painpoint" and "mind share" seem to be well worked out concepts that they picked up along the way. One golden nugget that I picked up during their presentation is their process.
1. Research and Discovery. Not restricted to books, magazines, scholarly articles and web pages. Focus groups, interviews and on the ground experience help to gain an understanding of the problem at hand.
2. Ideation. Once the problem is understood, how can it be solved?
3. Production. What are the processes that are needed to produce the chosen solution to the problem?
4. Implementation. At this stage most of the work has been done, you only need to follow through with the plan.
As Keisuke explains, this process could go on forever. The idea can forever continue to be evolved. The only stop is the deadline.
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